Grocery
24" x 48”, 2019Wood Panel, Ads Paper, Acrylic Paint
Grocery intervenes in cheap advertising prints to reshape their visual structure and perception. Through acts of covering and erasing, the work deconstructs the informational logic of flyers, revealing the underlying structures of their design language. In this process, ubiquitous coupons and promotional graphics are estranged and transformed into abstract compositional forms. Once displaced from their functional context, these materials compel viewers to reconsider everyday objects that are often overlooked.
《Grocery》尝试对廉价广告印刷品进行视觉干预,重塑其视觉结构与感知。通过遮掩与抹除的方式,作品解构广告传单的信息逻辑,显现出潜藏其中的设计语言结构。在这一过程中,随处可见的代金券广告被陌生化并转化为抽象的构成形式。材料一旦脱离原有的功能语境,便迫使观众重新审视这些日常中常被忽视的物件。
《Grocery》**通过对日常印刷品的干预,重新塑造人们对广告纸的感知。作品取材自塞满邮箱、常被随手丢弃的促销传单,通过遮掩、破坏与解构的方式,筛选并屏蔽其中的文字信息,仅保留照片与版面构成。熟悉的代金券与广告语在这一过程中被转化为抽象的视觉形式,脱离原有语境,促使观众重新审视那些原本被习惯性忽视的日常物件。