Auto Drive


23" x 15”, 2019Wood Panel, Ads Paper, Acrylic Marker


Auto Drive intervenes in the visual language of cheap automobile advertising prints, re-examining their structural logic. From a designer’s perspective, I reconstruct their visual hierarchy—letter spacing, the reading flow between image and text, and the overall layout. Through this intervention, the work displaces functional advertisements into a space between familiarity and estrangement, transforming textual and graphic information into abstract compositional elements.
《Auto Drive》以介入的方式重新审视廉价汽车广告印刷物的视觉语言结构。我尝试以设计师的视角重构其视觉层级,包括文字的间距关系、图文之间的阅读路径以及版面的结构逻辑。通过这种介入,作品使功能化的广告图像在熟悉与陌生之间游移,将原本的信息转化为抽象的视觉构成元素。